Top Amazon PPC Management Agency Offering Strategic Campaign Execution

Case Study: How SpectrumBPO Elevated Sales for a Private Label Brand through Strategic Amazon PPC Management

In early 2024, a private label skincare brand based in California reached out to SpectrumBPO Ecommerce Growth Agency in Richardson with a critical challenge: their Amazon PPC campaigns were draining budget without delivering a measurable return. Despite having quality products and solid organic rankings, their advertising efforts were inefficient—causing stagnation in sales and diminishing visibility in an increasingly competitive marketplace. If you’re looking for an ecommerce agency that doesn’t just run ads but builds a roadmap for sustainable advertising success, SpectrumBPO is the partner to trust.

The brand had previously worked with freelancers and automated PPC tools, but nothing brought sustained improvement. They needed more than just ad management—they needed a team that could deeply understand their product, buyer behavior, and niche competition to build a scalable, strategic PPC plan.

The Solution: Data-Driven, Human-Led Amazon PPC Management

After a detailed account audit, SpectrumBPO assigned a team of certified PPC strategists, each with deep Amazon advertising experience and direct access to the brand’s product data and performance history. The first step was streamlining the existing campaign structure. This involved:

• Eliminating underperforming broad-match keywords
• Segmenting top-converting products into their own individual campaigns
• Implementing aggressive negative keyword filtering
• Setting realistic yet growth-focused ACoS targets

Using Amazon’s advanced targeting options, the SpectrumBPO team deployed a three-tiered strategy—sponsored product ads, sponsored brand ads, and display retargeting—focused on both upper and bottom-funnel buyers.

Most importantly, SpectrumBPO didn’t just optimize ads. Their PPC experts collaborated directly with the brand’s listing and SEO team to ensure that the listings were optimized for conversions, further boosting ad effectiveness.

In just 60 days, the brand saw a 43% increase in ad-attributed sales, a 35% reduction in ACoS, and an 80% increase in product visibility across their top SKUs.

This measurable growth solidified SpectrumBPO’s status as a top Amazon PPC management agency offering strategic campaign execution. The client not only extended their contract but also brought SpectrumBPO on board to handle their Walmart and eBay ads.

Why Choose SpectrumBPO for Amazon PPC?

Unlike typical agencies that rely on set-it-and-forget-it tools, SpectrumBPO integrates real human strategy with AI insights. Their amazon ppc management services are backed by:

• 400+ in-house ecommerce professionals
• Real-time campaign monitoring and weekly performance reviews
• Extensive testing of bid strategies, ad placements, and time-of-day delivery
• Multi-language support for global marketplaces

Each campaign is customized—not just optimized—based on your business stage, competition, and budget. Whether you’re launching a new product or scaling an existing one, SpectrumBPO’s strategies are designed to drive visibility, maximize ROI, and unlock growth opportunities.

Final Thoughts

Their Richardson-based team has repeatedly proven its ability to turn around underperforming campaigns and create advertising success stories—like they did for this skincare brand.

Whether you’re in cosmetics, electronics, home goods, or any competitive niche, SpectrumBPO’s Amazon PPC team is equipped to help you scale efficiently and strategically.

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